Too many of you just shrug when you hear that a smarthomes service has shut down overnight. You even use the word “service” without really understanding it. You don’t really want to have to handle customers, “customer” being the word for human beings who have expressed trust in your expertise and conscientiousness using their own money. Many of you have never done time in retail, and learned the principles of delighting the customer, nor utilities, where you will never hear from a customer until something goes wrong and the victory condition is silence. There’s no dopamine hit in utilities. Don’t do utilities if you want to be loved. Don’t do retail if you can’t handle having the insanity of the human race rubbed in your face every day.
Doing half the job is going to be much, much worse than not doing it at all. Most people, in most tech fields, only do half the job.
Warren Ellis at Thingscon 2015